Introduces social media marketing concepts, platforms, and their role in modern business communication.
Social Media Strategy and Planning
Provides a foundation in digital marketing strategies and online customer engagement.
Explores major social media platforms and their marketing applications.
Focuses on creating engaging content that attracts and retains audiences.
Develops strategies for building strong brands and professional online identities.
Introduces visual marketing techniques using graphics and videos.
Teaches techniques for building relationships and growing online communities.
Covers paid advertising campaigns across social media platforms.
Introduces SEO techniques that improve online visibility and content discovery.
Explores partnerships and influencer strategies for business growth.
Focuses on measuring performance and evaluating campaign success.
Introduces complementary digital marketing channels and automation tools.
Examines how social media supports online sales and digital business growth.
Covers ethical practices and professional communication in digital environments
Learners develop and present a complete social media marketing campaign for a real or simulated organization
Upon successful completion of the programme, learners will be awarded a Social Media Marketing Professional Certificate, demonstrating competence in social media strategy, content creation, digital branding, audience engagement, social media advertising, analytics, and online marketing campaign management